For most creatives, having a day job is a fact of life…but does it have to be? While there are a million and one guides on how to build your social media following, there’s a lot less information on how to turn your followers into funders. The past few years have seen an explosion of services that help individuals build fanbases that fund their creativity. In fact, there are so many that it might be confusing to figure out which service is best for you.

Crowdfunding platforms like Kickstarter are pretty common for projects, but you can also use crowdfunding…

“Innovate or die” is a common phrase in the world of business, but it is terrifyingly true for theaters during COVID. It is estimated that more than a third of arts organizations are expected to close; and even that number may be conservative. With Dr. Fauci’s prediction that theaters will not return to normal until the end of 2021, it’s a critical time for the performing arts. …

To Zoom or not to Zoom, that was the question that came up in our editorial meeting at the beginning of April when it became clear that COVID was going to cancel our literary journal’s annual issue launch party. We wanted to celebrate our authors (and our hard work!), but we weren’t sure if we wanted to do a reading online.

The trick to transitioning events into COVID world is not copy/paste your format online. Some are complaining that Zoom events cannot compare with live theater, or a festival, or a reading…and it is true that you can’t truly replicate…

What do Hadestown, Angels in America, and Come From Away all have in common? Before they were Broadway hits, they got their start in small theaters or venues. I mentioned in my post last week that small theaters in Chicago contributed over $80 million to the local economy, but they are also critical in supporting innovation, new artists, and even larger performing arts organizations. When we talk about the performing arts industry, we often leave out small-to-midsize theaters, even though they make up approximately 65% of all performing arts organizations in the US.

The creative sector has always had a reputation as a luxury at best, or frivolity, at worst. Even before the pandemic, the National Endowment for the Arts is almost annually under the threat of being defunded, and arts degrees frequently make the rounds of the most “worthless” degrees. A poll in Singapore even listed artists as the most “non-essential” job.

However, in spite of creative organizations being one of the first sectors to close (and the slowest to reopen), creative consumption is up; reading is up by 40%, video streaming is up 60%, and crafting is hitting a new high

Laura Rensing

My life goal is to prove the value of the creative sector. Board Member of Exposition Review lit journal. Founder of 1099 Creative -

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